I am a 6th-year Ph.D. in Strategy and Business Economics, SC Johnson Graduate School of Management & Economics Department, Cornell University.
My research interests are quantitative marketing and industrial organization. Specifically, I am interested in platform, online retailing, recommendation systems and rating algorithms. I use machine learning, reinforcement learning, causal inference, structural estimation, and game theory model for my research.
I will join the Shanghai Jiao Tong Univeristy, Antai College of Economics and Management as an Assistant Professor of Marketing in August 2025.
Hello! I’m Si ZUO 左思
Research
Working Paper
Personalization, Algorithmic Dependence, and Learning, with Omid Rafieian.
Major Revision at Marketing Science.
Price Signaling and Reputation Building: Evidence from a Service Platform, with Yangguang Huang and Chenyang Li.
Covered by South China Morning Post.
Online Store Opening: Heterogeneous Effects and Implications for Shopping Malls, with Yangguang Huang and Chenyang Li.
Coarse Ratings on Online Platforms.
Teaching
Instructor
NBA 6955 Industrial Organization, Consulting and Business Strategy, Winter 2024 & Fall 2022
MBA Elective Course (also open for Graduates), Course Designer, and Lead Instructor. Evaluation 4.5/5, 4.4/5.
SC Johnson Graduate School of Management, Cornell University.
Marketing Management, Fall 2023
Undergraduate Businese Minor, Lead Instructor. Evaluation 4.7/5.
SC Johnson Graduate School of Management, Cornell University.