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I am a 6th-year Ph.D. in Strategy and Business Economics, SC Johnson Graduate School of Management & Economics Department, Cornell University. 

My research interests are quantitative marketing and industrial organization. Specifically, I am interested in platform, online retailing, recommendation systems and rating algorithms​​ I use machine learning, reinforcement learning, casual inference, structural estimation, and game theory model for my research.

I will join the Shanghai Jiao Tong Univeristy, Antai College of Economics and Management as an Assistant Professor of Marketing in August 2025.

 

Hello! I’m Si ZUO 左思

Research
Working Paper & Work in Progress

Personalized Algorithms and the Virtue of Learning Things the Hard Way, with Omid Rafieian (Cornell)

Price Signaling and Reputation Building:  Evidence from a Service Platform, with Yangguang Huang (HKUST) and Chenyang Li (HKUST Guangzhou). Covered by South China Morning Post

Coarse Ratings on Online Platforms. 

Stores Going Online: Market Expansion or Cannibalization? , with Yangguang Huang (HKUST) and Chenyang Li (HKUST Guangzhou)

Teaching

Instructor

NBA 6955 Industrial Organization, Consulting and Business Strategy, Winter 2024 & Fall 2022, 

Course Page   Syllabus 2022 

MBA Elective Course (also open for Graduates), Course Designer, and Lead Instructor. Evaluation 4.5/5, 4.4/5. 
SC Johnson Graduate School of Management, Cornell University.

Marketing Management, Fall 2023

Course Page     Syllabus

Undergraduate Businese Minor, Lead Instructor. Evaluation 4.7/5. 

SC Johnson Graduate School of Management, Cornell University.

Let’s Connect

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