I am a 6th-year Ph.D. in Strategy and Business Economics, SC Johnson Graduate School of Management & Economics Department, Cornell University.
My research interests are quantitative marketing and industrial organization. Specifically, I am interested in platform, online retailing, recommendation systems and rating algorithms. I use machine learning, reinforcement learning, casual inference, structural estimation, and game theory model for my research.
I will join the Shanghai Jiao Tong Univeristy, Antai College of Economics and Management as an Assistant Professor of Marketing in August 2025.
Hello! I’m Si ZUO 左思
Research
Working Paper & Work in Progress
Personalized Algorithms and the Virtue of Learning Things the Hard Way, with Omid Rafieian (Cornell)
Price Signaling and Reputation Building: Evidence from a Service Platform, with Yangguang Huang (HKUST) and Chenyang Li (HKUST Guangzhou). Covered by South China Morning Post.
Coarse Ratings on Online Platforms.
Stores Going Online: Market Expansion or Cannibalization? , with Yangguang Huang (HKUST) and Chenyang Li (HKUST Guangzhou)
Teaching
Instructor
NBA 6955 Industrial Organization, Consulting and Business Strategy, Winter 2024 & Fall 2022,
MBA Elective Course (also open for Graduates), Course Designer, and Lead Instructor. Evaluation 4.5/5, 4.4/5.
SC Johnson Graduate School of Management, Cornell University.
Marketing Management, Fall 2023
Undergraduate Businese Minor, Lead Instructor. Evaluation 4.7/5.
SC Johnson Graduate School of Management, Cornell University.